ETC is an outfit that knows the exhibition business intimately and our knowledge and experience clearly filters down into the development of our products.
Readership research can deliver useful insight for title marketing teams enabling them to target more accurately or to reduce cross-over spend. This in itself may seem enough, however, to achieve true marketing optimization it is necessary to reach the right person, with the right message at the right time and that’s where we come in.
We have a range of research techniques, both quantitative and qualitative enabling us to define the optimum communication strategy for a publication, ensuring that individual messages can be tailored to specific groups while the overall positioning is upheld. Our experience shows us that we are often able to deliver more cost-effective marketing solutions achieving higher reach and response – marketing optimization research really can deliver ROI.
