With many titles operating in very competitive market places it is necessary for a title to evolve and refresh over time to ensure it continues to engage its readers; be they regular or subscribers or often more
important, casual readers.
ETC has worked with many publishers, developing existing titles and new titles for market. While research is often dominantly qualitative, in the form of focus groups or depth interviews, there is also a place for quantitative research in product development and our recommendation would often be a combination of the two.
Our interpretation and delivery of product development research is what sets us apart from others; we work closely with editorial and design teams to ensure that the end-product meets the needs of its audience.
Product Observation
For those titles with a magazine stand presence, packaging is a key part of merchandising and in today's
competitive market place it is even more vital that a title be eye-catching and have stand out appeal
when compared with its' rivals.
Purchasing observations enable us to gain first hand consumer insight into the impact of a title in comparison with competitors, within either a real or simulated magazine stand environment.
We deliver a blueprint for optimum cover design, positioning and packaging which enable our clients to capture more of those important casual purchasers.
